MMD 1113 Design Process for Digital Media 1 (Coordinator)

This course is about understanding digital media scope of development develop, creative thinking, competency in conceptualizing ideas. The ability to visualize the information into visual images through the understanding of the elements, principles and process of digital media skills required in the design profession.

At the end of this course the students will be able to:

• understand digital media roles

• explain and implement digital media fundamentals

• explain and implement the design process

• create and visualize information to visual information using appropriate components

• identify the principles and concept digital media pipeline to be used

• understanding the transformation era from analog to digital and the important

Course Content:

Introduction to Digital Media

The roles of digital media in visual communications as well as its applications in design areas related to information design, persuasion design and identification.

Fundamental of Digital Media

The implementation and fundamental of three major element areas of digital media 1: image processing, 2: digital audio and 3: digital video – are planned as proof-of-concept project and development that will cover additional areas as ultimate goal.

Visual Perception in Digital Media

To implement and to expose an experimental approach of the visual arts consists with visual processes, interactivity system design and visual perception in digital to achieve meaningful results.

Digital Media Pipeline

To understand and to explore material deliverables method in an electronic format – via the Web, CD-ROM, and e-books and will make it possible to supplement the material with multimedia enhancements such as interactive examples, hyperlinks to advanced explanations, manipulability charts and graphs, simulations, 3-D images, and audio clips. An additional goal is to investigate new electronic delivery formats.

Digital Reproduction

To understand and to explore the use and capabilities of digital media technology in changing analog management and commercial tools to digital era development.

MMD 1133 Design Process for Digital Media 3 (Coordinator)

This course is about developing creative thinking, competency in conceptualizing ideas and the ability to transfer into visual images through the understanding of the elements, principles and process of digital media with combination of idea, technique, skill, tools, technology and the rule and regulation as required in the design profession.

At the end of this course, students will be able to:

• explain elements of effective visual layout design

• create images with proper layout design

• create visuals using typography and layout principles

• design and develop logos consisting of proper design and layout principles

• Evaluate the design process for creating visually stimulating still images

Course Content:

Digital Media - ideation and visualization

To introduce the importance of understanding the elements, principles and process of digital media idea development, layout and applications in visual communication.

Design and graphic user interface

To understand, explore and creating functional graphic user interface with purposed for digital visual communication in relation with function, color, environment, user define and strategy.

Dynamic digital media persuasion design

To explore and applied the character or principle (as in authoritarian control or rigid discipline) to produce digital layout and the integration using 5 main components of design persuasion: 1. Deconstruct the “persuasion factors”. 2. Emotion that sells; or, how to avoid…, 3. Create “moments of decision” visually, 4. Practice weird science and 5. Technology.

Emerging multimedia design and tools

Creative association of technology, technique, tools and applications to produce digital media artwork practically using (eg: qtvr, virtual environment, gadget, interface, online, streaming, internet and etc..) to create and identified practical digital visual communication.

Law and order

Understanding and expose to multimedia and

communication act, copywrite act, trade mark act practice by Malaysian government or internationally and other law and order been practice for digital output.

MMD 2113 Digital Media Design 1 (Coordinator)

The objective of this subject is to provide the basic principles related to interactive media and to provide effective strategies to communicate information through interactive media by using design language.

At the completion of the subject, students should be able to:

• Understand the principle of interactive media,

• Understand the workflow for developing interactive content,

• Provide effective strategies to communicate information through interactive media.

Course Content

Digital Media Overview

The objective of this module is to establish an overview about the use of digital media advantages to interact and communicate information compared to traditional methods. It will also briefly introduce the use of visual hierarchy, visual cognates in designing visual language.

Visual Perception and Design

This module explores the possibilities in communicating information using visual perception in interactive design. It will also cover Gestalt Principle of Design and introduce the ideas behind the use of metaphoric subject, semantic and semiotic language in creating and developing graphic design.

Principles of Interactive Media

This module will focus on Interactive Media principles. It will also concentrate on communicative interaction, navigational and interactivity aspects, purpose, usability and functionality.

Backbone, Programming and Development

This module will discuss the process involve in integrating digital multimedia components with standard technical requirements in context of interactive media.

Marketing, Behavior and Strategy

This module will identify on the importance of developing effective marketing strategies focusing on interactive digital media products. It will also cover the related production cost, development time schedules, competitive product features, quality, positioning, ergonomics and demographics aspects.

Design Psychology and Pedagogy

This module will identify the Psycho-Aesthetics effects related to user-products relationship. It will also expose the pedagogy methods based on user psychology for more effective communication with potential user.

Instructional Design Theories

This module will concentrate on the fundamental of developing instructive interactive content. A guide where students will be exposed to systematic content organization, understanding users, goals and strategies.

Idea Development and Process

This module will provide the underlying framework for creating interactive design production, idea development and design process.

MMD 2123 Digital Media Design 2 (Coordinator)

The objective of this subject is to provide a good understanding on dynamic interactive content.

At the completion of the subject, students should be able to:

• Provide an effective user interface for multiple interaction modes,

• Identify Human-Computer communication channels,

• Integrate visual design with Human-Computer communication channels

Course Content:

Dynamic Interactive Content Overview

This module will introduce the definition of dynamic interactive content and human-computer interaction related to digital media.

Human-Computer Communication Channels

This module will cover two parts; the first part is to emphasize the understanding of human input and computer output channels. The second part will focus on human output and computer input channels. It will also discuss the modalities, device and method used to create dynamic interaction.

Instructional Content Structure

This module will focus on the systematic development of instructional specifications using learning and instructional theory to ensure the quality of instruction, learning needs and goals.

Visual Language in Screen Design

This module will focus on the use of visual language in designing user interface to provide efficient content flow and interaction.

Dynamic Interactive Development Setup

This module concentrates on the technical issue involved in developing dynamic interaction. It will also discuss the development of a delivery system to meets user needs.

Idea Development and Execution

This module will provide the framework for creating design production, idea development and design process for dynamic interactive content.

MMD 2043 Vector Graphic (Coordinator)

The objective of this course is to introduce dynamic motion graphics for graphical user interface to enhance interactivity.

At the completion of the subject, the student should be able to:

• comprehend the importance of vector motion graphics in interface design,

• use motion graphics for enhancing user interface,

• has a good understanding of related programming language,

• understand the best solutions for integrating vector motion graphics to other interactive platforms.

Course Content:

Motion Graphics as an Interactive Media

An introduction about the importance of motion graphics in creating user interface. This module will also discuss and expose principle and element to enhance, provide and deliver dynamic content flow through interactive media.

Vector Motion Graphics

This module will introduce to concentrate on the use of motion properties to create keyframe animation. It will also cover the features related to motion path.

Vector Effects

This module will provide techniques and utilization of effects used for assets organization for more efficient workflow.

Vector Motion Graphics and Interface Design

This module will focus on techniques used to add vector motion graphics effects into interactive assets such as, adding sound to buttons, interactivity with frame actions and interactivity with objects.

Features and Solutions

This module will focus on the technical aspect in producing vector motion graphics for other interactive medium and formats.

MCP 1023 Multimedia Authoring 2 (Coordinator)

This course is about creating interactive, dynamic and usable multimedia applications with intermediate to advance scripting knowledge.

At the end of this course the student will be able to:

• understand different type of interactivity and the process to design interactivity for multimedia application.

• emphasize on functionality and the usability of the application with the implementation of intermediate to advanced scripting understanding and knowledge.

Course Content:

Interactivity for Multimedia Application

Students will be introduced to the types of interactivity for multimedia applications, theories, processes and characteristic of interaction design in general. They will also discuss the fundamentals scripting principles for the types of interactivity introduced.

Understanding Input and Output Modalities

The syllabus will discuss in detail of possible input and output modalities for multimedia application, from Tactile, Auditory and Visual.  Students will also explore scripting knowledge needed to execute different types of input and output modalities.

Defining Functionality

Students will discuss on how to design and create application functionality, including designing the command, feedback and dialogues to communicate with the user.  They will experience creating automation and dynamic functionality of the application with advance scripting.

Enabling Usability with Advanced Interactivity

The syllabus will discuss the usability of design and interaction to achieve usable application- including how visible the application to the user, which combination of feedback used, the application constrains and how user controls the applications. 

Evaluation of Interactive Application

Students will learn what, why and when to evaluate the application, in order to have an easy to learn, effective, efficient, safe and satisfying to use multimedia application.

MGA 2023 Games Application 2 (Coordinator)

This course is about the development of games from concept to application. It begins with ideation, concept, proposal and sketches and continue to develop into digital form through adaptation of programming language and image creation and editing.

MMD 3033 Design Project 1 (Teaching staff)

This course is also known as Dissertation 1. It is about developing advanced understanding of Interactive Media Design and process of Information through elements of ‘background research’, ‘information data gathering’, and ‘concept and ideations’. To develop innovative thinking through the explorationof Interactive Multimedia Design.

MMD 3053 Design Project 2 (Teaching staff)

This course is also known as Dissertation 2. It involves the actual implementation and execution of the proposed design project from Dissertation 1, accompanied by digital and analogue documentation of work in progress.

Course Objectives:

• To achieve a high level of competency and understanding in 'content creations' development and delivery in the context of marketing, advertising and interactive multimedia.

• To be highly capable in developing and producing creative concepts through 'information' graphic design - Interactive Multimedia.

• To instill and inculcate innovative thinking and attitudes in the inter-related areas of Design, Computing and Interactivity - Basic Programming.

MCP 1013 Multimedia Authoring (Teaching staff)

This course is about multimedia authoring knowledge to produce an interactive multimedia application. It begins with concept and idea development, followed by determining the logic of navigation through the usage of flowchart and probability. 

MMD 2033 Courseware (Teaching staff)

This course is about developing multimedia application for the purpose of education and e-learning. It start with the study of users' need and solving the issues of designing e-learning application. Students will then develop their own multimedia application to address the issues that they discovered during the preliminary research.

MMM 2013 Interactive Multimedia (Teaching staff)

This course will provide students with skills and knowledge of multimedia and the multimedia development process. The course will be cover theories and concepts on multimedia and multimedia development, and provide a comprehenisive understanding of the realm of digital multimedia application production. Students will have hands-on experience with authoring an interactive multimedia application through the use of a multimedia authoring tool that is popularly used in industry.

MCC 0023 Computer Graphics 2 (Teaching staff)

This course is about basic computer graphics skills that are required by a digital designers. The content of this course is focus on image editing and manipulation using design softwares that available in the market.

MCC 0033 Computer Graphics 3 (Teaching staff)

This course is about advance computer graphics skills that are required by a digital designers. The content of this course is focus on vector and bitmap graphics ceration, animation and motion graphics.